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VinBrainers/Experts February 25, 2024

Supporting Vietnamese digital technology businesses to approach foreign markets

In the first months of 2024, the digital technology business community received good news when 4 products won ASEAN Digital Awards 2024. The event marked a series of activities to support Vietnamese digital technology businesses reaching out to foreign markets.
Author: XM - Phóng Viên Báo Tin tức | Tintuc News Reporter

In the first months of 2024, the digital technology business community received good news when 4 products won ASEAN Digital Awards 2024. The event marked a series of activities to support Vietnamese digital technology businesses reaching out to foreign markets.

Market expectations in the region

According to the Ministry of Information and Communications (MIC), for the first time Vietnam won the leading position in the number of gold medals at the ASEAN Digital Awards 2024 (ADA 2024) held in Singapore. In the 6 categories of ADA 2024, Vietnam received 2 Gold awards and 2 Silver awards in 3 categories Digital Content, Digital Inclusion and Digital Innovation.

ASEAN Digital Awards - ADA is one of the largest and most prestigious awards for software and digital technology solutions from ASEAN countries. The award has been held annually since 2012. Nominations are scored and evaluated based on many strict criteria by a jury of experts representing 10 ASEAN countries and 3 guest countries (Japan). Japan, China, Korea).

According to the announcement from the organizing committee, 4 Vietnamese award winners include: "DrAid™ CT Liver Cancer" of VinBrain won the Gold award in the Digital Innovation category; “ICANKid-Play and Learn” by Galaxy Education JSC received the Gold award in the Digital Content category. MobiFone's MobiAgri digital agriculture platform and FPT IS's VioEdu online education system both won Silver awards, in the categories of Digital Inclusion and Digital Content, respectively.

DrAid™ CT Liver Cancer uses artificial intelligence to support doctors in treating the disease.

Talking to News reporters, Mr. Truong Quoc Hung, Founder and General Director of VinBrain said: "Not betraying the trust of the Ministry of Information and Communications, VinBrain has won the Gold award for the second time at the ASEAN Digital Awards." with artificial intelligence solutions. This year, DrAid™ CT Liver Cancer is one of the rare artificial intelligence products in the region and the world that takes the lead in solving the problem of liver cancer. This victory also affirms that the Vietnamese people's capacity, creativity, and ability to master new technology are not inferior to any other country in the region. In addition, VinBrain is also the only unit in Vietnam to win the gold award twice since this award was established in 2013 until now. This is also an important step to attract attention and spread international trust in medical technology products originating from Vietnam, and is a bridge for VinBrain to expand its presence in Vietnam. Southeast Asian market from now until the end of 2024.

Meanwhile, Ms. Nguyen Thi Ngoc, Director of VioEdu Online Education System said: "This is the first year VioEdu participated and won an award at the ASEAN Digital Awards. The goal of this award is to find and honor IT initiatives with high practical application that help bring value to the community, have the ability to develop sustainably and contribute to economic development in developing countries. ASEAN countries. The award is especially meaningful for businesses in promoting and further improving, aiming to promote digital education in the country, while creating momentum to "export" products to international markets." .

"In response to the program "Vietnamese digital technology enterprises going to the world" - launched by the Ministry of Information and Communications, with guidance and close companionship from the Ministry, for more than 6 months from the time of product selection, solutions, from filing documents to presenting at the Final round, VioEdu online education solution has been strengthened in its capacity and mission. VioEdu has a strong platform and content is intelligently built according to knowledge graphs, easily scalable horizontally. Along with the creative approach and high application values ​​that technology brings to users, the system quickly attracts a large number of users, on average 4-6 million new accounts per year", Ms. Nguyen Thi Ngoc shared.

By passing the rigorous appraisal from the domestic and international jury panel at the ADA awards, VioEdu's capacity and potential to reach the international market were once again affirmed, giving the product an additional advantage to reach the international market. closer to Southeast Asian users. In fact, the VioEdu development team has experience in implementing international playgrounds such as Global Violympic (2016) and coordinated with the Lao Ministry of Education and Sports to deploy Laoslympic playground (2017).

Reaching out to the world brings many challenges not only to the product but also to the business's deployment resources. Businesses in general, and digital technology businesses in particular, not only need to clearly understand the desired destination of the product - solution, thoroughly research the market, and the product development strategy there, but also need to consider mentioning language and cultural barriers, legal standards, quality & security standards, engagement with local authorities, etc.

"Digital products and solutions will have certain advantages in terms of reaching users and market openness, in the context of the 4.0 revolution. Therefore, it is necessary that the product must meet the following standards: International standards, flexible, can personalize products to suit each market and long-term applications," said Ms. Nguyen Thi Ngoc.

Support reaching out to foreign markets

Mr. Truong Quoc Hung, Founder and General Director of VinBrain, said that to reach the world, digital businesses, especially medical technology, need to have the mindset of investing in the core - the product. First, create products that are different from competitors or lacking in the market. Second, the product must have the highest quality standards to adapt to all requirements from many different markets, including the most demanding markets. Third, the product must have a positive, sustainable impact on the community to survive in the long term.

“After winning the award, VinBrain's desire is to focus on commercializing the product, to bring maximum efficiency to doctors, early detection of liver cancer patients, and hospitals to increase revenue sources and prices. added value from AI technology, shaping a brighter future for the fight against the disease with the highest incidence rate in Vietnam. We are also awaiting approval from the US Food and Drug Administration (FDA) for this product, after a lengthy application period, which will form the basis for further commercial agreements in the US and Asian countries. In Vietnam, DrAid™ CT Liver Cancer has been experimentally used by doctors at Hue Central Hospital and Ho Chi Minh City University of Medicine and Pharmacy," Mr. Truong Quoc Hung shared.

Mr. Truong Quoc Hung also said that Vietnamese businesses can completely reach out to the world, especially following the trend of the exploding artificial intelligence (AI) revolution. However, investing in technology is a long-term investment. Especially AI in healthcare, is very expensive. State management agencies play a particularly important role to guide, introduce and promote trade exchange opportunities, help spread and bring Vietnamese technology products internationally, encourage and promote High-quality foreign investment funds cooperate with Vietnamese digital technology enterprises. This not only enhances the reputation of Vietnamese businesses when there is a State agency to ensure and connect, but also speeds up and expands investment opportunities for businesses with digital products. global progress and pioneering.

And Ms. Nguyen Thi Ngoc, Director of VioEdu Online Education System, said: "In 2024, VioEdu will promote the application of AI to products, launch new learning content, open Q&A forums and features. online tutoring capabilities. For international development, we plan to start from "borderless" playgrounds and subjects, such as English Math, foreign languages, and personal finance. Through playgrounds for the community - VioEdu's strength, we combine the interests of businesses with the interests of local people to easily penetrate the market. The ADA Award opens up opportunities to connect with educational units in the region to "export" VioEdu's playgrounds to other countries and bring advanced learning models to Vietnam.


Students apply VioEdu in their studies.

“To successfully conquer the international market, businesses first want to create favorable conditions to protect, perfect and develop their products domestically, and at the same time, they also need advice and support from local agencies. State management agency on legal issues, market research, and product promotion strategies for foreign markets," Ms. Ngoc suggested.

Since the beginning of 2023, the Ministry of Information and Communications has launched a campaign to support Vietnamese digital technology businesses to continue expanding their business markets abroad. Therefore, many support activities for businesses whose products won this year's ASEAN digital awards will be implemented by the Ministry of Information and Communications in the coming time such as: Promoting digital technology products on mass media; investment promotion support, trade promotion and consulting to support product commercialization for domestic and foreign markets; introduce to ministries, branches and localities for testing and pilot implementation; Support building national brands...

Mr. Nguyen Thien Nghia, Deputy Director in charge of the Department of Information and Communications Technology Industry (ICT - Ministry of Information and Communications) said that according to statistics, currently, the provision of digital technology products and services by Vietnamese digital technology enterprises are mainly in foreign markets. It can be said that 90% of the revenue of Vietnamese digital technology businesses comes from foreign markets. Although the majority of revenue comes from FDI enterprises, the contribution of domestic enterprises is increasingly greater.

Up to now, the ICT Industry Department has recorded increasingly positive developments, with revenue from foreign markets of Vietnamese digital technology enterprises growing relatively well. The orientation to promote Vietnamese digital technology businesses to reach foreign markets has achieved impressive results in 2023, when there are up to 1,500 digital technology businesses with revenue from foreign markets, an increase of more than 7%. compared to 2022; Total revenue from foreign markets is estimated to reach 7.5 billion USD, up 4% compared to 2022.

Minister of Information and Communications Nguyen Manh Hung also determined: "Going abroad is a difficult but glorious task, a mission to help Vietnam turn into a dragon, a tiger, and become a developed country with high income." high income by 2045”.


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